Family
Brand endorsement
In the year 2002, Vijay appeared as Coca Cola's brand ambassador in Tamil Nadu. He acted in a variety of South Indian Coca Cola advertisements, along with Katrina Kaif. In 2008, Vijay was signed up as the star ambassador for the Indian Premier League cricket team Chennai Super Kings, along with actress Nayanthara. In January 2009, Vijay was approached as the brand ambassador for Coca Cola products. As of August 2010, Vijay was signed by Jos Alukkas as their brand ambassador for Tamil Nadu and Kerala. Tata Docomo has recently has signed Vijay, who will be seen for the first time for an Ad with Tata Docomo who are known for their innovative promotions all over.
Politics
In early 2011, Vijay had expressed his desire to entire politics and his father S.A. Chandrasekhar confirmed it, saying that Vijay will enter politics at the age of 40. Earlier in 2009, he had also shown interest in joining the Congress.
In 2010, he fell our with the ruling DMK owing to the delay of the release of his film Kaavalan in order to release the Kamal Hassan starrer Manmadhan Ambu, which was produced by DMK leader and the then Deputy Chief Minister of Tamilnadu M. K. Stalin's son Udhayanidhi Stalin, its subsequent stalling of release in the theatres and various other issues related to the Tamil film industry, particular its monopoly by the ruling party.For the 2011 state assembly election, he declared his support for the AIADMK led alliance and the AIADMK welcomed him by providing 3 seats to his fan club, Vijay Makkal Iyakkam. He campaigned extensively for the AIADMK during the election campaign. He made a speech in Nagapattinam, condemning the attack on the fishermen by the Sri Lankan Government, thus marking his political visionnage.
Philanthropy
Vijay converted his fan clubs into a people's movement called Vijay Makkal Iyakkam which was officially launched at Pudukottai on 26 July 2009. The star was at Kammiyampettai in Cuddalore to distribute five kilos of rice to the Thane cyclone affected people. Cuddalore was the worst affected area in the recent floods and Vijay decided to help these people out by rendering some assistance.His Makkal Mandram administrators arranged for a function at Cuddalore recently where the star distributed rice bags to the beneficiaries. The area in which the function happened wore a festive look with thousands of people
gathering to catch a glimpse of their favorite star. Vijay appeared along with Surya, R. Madhavan and Jyothika in a short commercial video about child poverty, labour and lack of education, titled Herova? Zerova? produced by Surya in an effort to eliminate children who drop out of school at an early age, made in association with Vishnuvardhan Induri the founder of CCL[disambiguation needed] and the Ministry of Education of Tamil Nadu. The Ilayathalapathy Vijay Educational Awards 2012 was conducted at JS Kalyana Mandapam in Chennai on 8 July 2012 by his Vijay Makkal Iyakkam to honour the students topped in 2012 SSLC and 12th board exams and the awards were distributed by Vijay himself. It can also be reminded that on his birthday every year Vijay gives golden rings to the new born babies at the Egmore Government General Hospital.
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